
16th September 2026
Start: 11:30 am
Workshop Room
Moderation: Alessia Henoch
Glossy polish no longer convinces anyone—trust is built through real people. In this interactive session, we show why visibility today dictates recruitment, reputation, and reach, and how you as a specialist can find your core topics without compromising who you are. You will walk away with strategic approaches for your positioning and concrete content ideas.